Yes, 1000 times yes! Are Notre Dame and Michigan the only D1 programs who understand the power of branding? Videos like these enhance brand equity tremendously. Strong alumni networks are instilled and potential recruits take interest. Be honest with yourself and admit this video moved you.
There are very few videos that you watch in life, which create an immediate and lasting impression. Michigan Lacrosse' Legacy embodies everything an athlete and fan loves about sports. It evokes emotions, questions faith, builds camaraderie, and so much more.
Narrated by Dave Burchell
Original Music by Erik Johnson
Written by Michael O'Leary
Cinematography by Clark Bell, Jon Campbell and Michael O'Leary