Women's lacrosse teams have been creating a social media presence for a couple of years. It's not imperative, but it is critical to expand your brand across the web. When you expose your team, program, and school, you increase the chance of nabbing the next big recruit or embedding your brand into the mind of an impressionable young player. Rutgers, keep up the great work.
The Rutgers Men's Lacrosse team has a social media presence as well. #Rise.