Wheaties® has long been the Breakfast of Champions®, and now more than ever the people who bring you the orange box are committed to that ethos, telling the stories of champions both professional and everyday, and working with new partners to dive into emerging sports—from the Tough Mudder obstacle course to our newest partners Epoch Lacrosse and Lacrosse Playground.
Lacrosse is one of the fastest growing team sports in America, and the teams at Epoch and Lacrosseplayground.com are at the forefront of the game.
“Wheaties is all about fueling and celebrating the potential that each person and team have to become champions,” said Jim Wilson, Wheaties Marketing Manager. “Lacrosse has grown exponentially in recent years, helping to redefine the sports landscape in the U.S. Like Wheaties, lacrosse has helped redefine what it means to be a champion, which makes the partnership such a great fit.” Said Jim Wilson Quote
Epoch is known for making some of the most durable and lightweight lacrosse shafts on the market, with a style as refreshing as their design.
“We would like to welcome Wheaties® into the lacrosse family. Wheaties® is one of the most iconic brands in sports history. When you think of the great athletes who have graced the cover of the box is pretty awesome, and for Wheaties® to select Epoch Lacrosse to help usher them into the great sport of lacrosse it is very humbling,” said James Miceli, Principal of Epoch Lacrosse.
“The Wheaties® box is one of the most iconic products that combines both sports and cereal. Wheaties® is well known for putting athletes on a cereal box. So my goal was to put a Wheaties® box on a lacrosse shaft. So when I began designing the Wheaties® shaft I knew the box would be where a lot of the shaft layout would come from. I wanted to literally fit the box inside the dimension of a shaft. I achieved this by using little details of the cereal box on the shaft. This would allow me to have a clean and simple look but still have it resemble a Wheaties® box,” said Brian Hochman, Lead Designer at Epoch Lacrosse.
Lacrosse Playground, on the other hand, is a premier source for lacrosse news, lifestyle stories, and apparel.
"It is an honor and a pleasure to team up with Epoch Lacrosse and Wheaties. Both are highly reputable brands in their respective markets and we look forward to our partnership this year." Said Thomas Alford of Lacrosseplayground.com
Together, these three brands are sending a team to the Ocean City Lacrosse Classic, a Maryland-based team tournament featuring some of the best lacrosse competition in the country. Each year over 100 teams, 3,000 contests, and 10,000 fans participate. Epoch has overseen the design of some phenomenal equipment, from custom lacrosse shafts to Wheaties-branded uniforms, while LPG has outfitted a select group of players to compete at Ocean City.
Wheaties is excited to take its first steps into the booming world of lacrosse, and we look forward to seeing how the sport will grow in the coming years.
Stay tuned for more out of Ocean City.
About Epoch Lacrosse: Epoch Lacrosse delivers the finest manufactured lacrosse equipment designed to increase playability and maximize performance by utilizing world-class materials and manufacturing techniques. Developed in collaboration with True Temper Sports, Epoch shafts are made from the highest-grade materials available. They have tested and re-tested each design, to ensure optimal durability, playability and performance. Their goal is simple, to give the player every opportunity to reach their true potential. Live. Play. Be.
Visit www.EpochLacrosse.com to learn more about Epoch’s Gen.4 lacrosse shafts.
To stay up-to-date on Epoch’s Gen.4 product line-up “like” them on Facebook.com/Epochlax.
You can also follow Epoch on Twitter @epochlax and check out their blog at http://www.LivePlayBe.com
Check out Epoch Lacrosse’s blog at www.LivePlayBe.com.
About Lacrosse Playground: Lacrosse playground is a content wrapped e-commerce site dedicated entirely to men’s lacrosse equipment, apparel, and the lacrosse lifestyle. LPG features the latest releases in lacrosse equipment, what gear the stars of today are using, and what trends the stars of tomorrow should be looking for. Beyond equipment, Lacrosse Playground looks at what matters most for the lacrosse player. Realizing that lacrosse players care about far more than what’s on the scoreboard, we examine style and technology trends in the lacrosse community.
About Wheaties: Wheaties® has been associated with sports for 80 years, beginning with a sponsorship in 1933. The Breakfast of Champions(R) is committed to fueling champions in lacrosse and beyond.