St. Louis Based Stickhead Lacrosse Brand Changed to The Stickstop

The St. Louis based Stickhead lacrosse and field hockey store has changed its identity to The Stickstop. The shop, located at 721 Old Frontenac Square has expanded its store, its services and now offers an online shop at The Stickstop is the only retail store in Missouri that completely services the lacrosse and field hockey communities and has been in business since 2004.

"After going live with our e-commerce site in 2009 we quickly realized that our old name, Stickhead Lacrosse, was interfering with our growth," said Carolyn Freeman, partner. "We did not own that domain name and therefore we were confusing our customers daily. Our previous mark did not include field hockey in its name, which wasn't representative of our services. Amanda and I felt like it was time to create our own identity and honor our field hockey and lacrosse players equally. The new logo, which features both a field hockey and lacrosse stick in its design, better represents our business,'' said Freeman.

"This is a great time of the year for us to roll out our new identity and website as our busiest time of the year, the lacrosse pre-season, begins in February 2011," said Freeman.

Stickstop offers all major lacrosse and field hockey brands including STX, Warrior, Brine, deBeer, Gait, Cascade and Cranbarry, in addition to a full line of equipment, clothing, sticks and accessories. Stickstop also specializes in team sales offering significant discounts and run several St. Louis area Lacrosse and Field Hockey youth camps.

About The Stickstop
The Stickstop is a full-service lacrosse and field hockey retailer providing equipment as well as a full staff dedicated to the growth of both sports in the St. Louis area. The staff provides year-round learn-to-play camps, leagues and clinics for both coaches and players. The Stickstop has been responsible for the growth of youth lacrosse through GOAL, the Gatway Outdoor Amatuer Lacrosse league since 2004. The store’s team sales, including middle school, high school and collegiate teams throughout the United States is responsible for approximately 30% of the store’s annual business.

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