NLL's Philly Wings Replace Names with Twitter Handles

NLL's Philly Wings Replace Names with Twitter Handles



The @PhillyWings of the @NLLNetwork announced today that the team will be revolutionizing jerseys by using Wings players’ Twitter handles as their nameplate for the team’s game against the @NLLBandits at @WellsFargoCtr on Sunday, February 12 at 4 p.m.

Every player on the Wings roster will have his Twitter handle stitched onto the back of his jersey, in place of traditional last names, as an effort to help increase engagement and awareness for use of the social media tool. The Wings front office staff will require each player on the team to create and/or maintain a Twitter account and will be holding a formal Twitter training session prior to the start of the season.

The Wings will be the first American professional sports team to use Twitter handles in place of last names on their jerseys. Following the game, the one-of-a-kind, game-worn jerseys will be auctioned off to fans, with proceeds benefitting @AmericanCancer.

The Wings will begin their quest for a league record seventh NLL Championship against the @RocKnighthawks at Wells Fargo Center on Saturday, January 14 at 7 p.m.
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3 comments

#twitteraddiction
Honestly, I think it’s WAY too far.  Maybe for a game or something, but as regular jerseys? Too far…

Jack Marshall

That’s Brutal.

Kevin McDermott

That’s Brutal.

Kevin McDermott

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