Maverik Founder in Fortune Magazine

Maverik Lacrosse founder John Gagliardi is in the current issue of Fortune magazine. Fortune magazine shows how 3 small businesses stood up to larger competitors. One business is in pharmaceutical sales competing against CVS, another is a small pizza chain battling it out against world renowned Domino's. John Gagliardi and Maverik, a lacrosse equipment maker, competes with New Balance, which owns two big time brands -- Warrior and Brine.

The article details how Maverik strives to compete with other companies in the same market by loading his staff with players that the kids -- and coaches -- know and admire (including members of Team USA) such as Kyle Sweeney and Paul Rabil to name a few.



A cool image is also important: Maverik's website features the top pros starring in edgy videos and offering up playing tips. Gagliardi also focuses on "lifestyle apparel" that gives the brand a "casual, cool, surf-snowboard dynamic" as opposed to the traditional prep-school vibe. He says sales were up 30% in 2009.



To read the full article click here.
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5 comments

Awesome! I love Maverik.

dougf1000

Mav gettin some nice press

nyjetsfan

I think its great to see Maverik compete against the New Balance. Maybe competition can let the market determine the price and we will some more affordable lacrosse equipment.

Love it

keep doin it gags

idolfan

except rabil is not a big favorite amongst many

idolfan

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