The article details how Maverik strives to compete with other companies in the same market by loading his staff with players that the kids -- and coaches -- know and admire (including members of Team USA) such as Kyle Sweeney and Paul Rabil to name a few.
A cool image is also important: Maverik's website features the top pros starring in edgy videos and offering up playing tips. Gagliardi also focuses on "lifestyle apparel" that gives the brand a "casual, cool, surf-snowboard dynamic" as opposed to the traditional prep-school vibe. He says sales were up 30% in 2009.
To read the full article click here.
5 comments
Mav gettin some nice press
Awesome! I love Maverik.
except rabil is not a big favorite amongst many
keep doin it gags
I think its great to see Maverik compete against the New Balance. Maybe competition can let the market determine the price and we will some more affordable lacrosse equipment.