Lax World sells consumer lacrosse gear and goods nationwide with a strong market in the Mid-Atlantic region where several of Lax World’s brick and mortar store are located. They decided back in December 2009 to team up with a local company, Groove Commerce. Their main objective: improve sales on their pre-existing eCommerce site.
Groove went to work on updating Lax World, including implementing new search functionality, social media campaigns and more efficient pay-per-click (PPC) strategies. Since the implementation of the new strategy Lax World's click through rate has increased as well as conversions.
Head to Groovecommerce.com to learn more about the design process. View the newly designed site for yourself at LaxWorld.com.