Detroit, MI (December 23, 2013) – Farkas Eye Black announced today that it has signed its first licensing deal with the University of Notre Dame. This is the first licensing deal for the Detroit-area company.
“Farkas Eye Black has been a staple in the Fighting Irish football locker room for a number of years now,” noted company advisor, Jeff Faine, himself a former Notre Dame and NFL center. “I am obviously thrilled that they are our first licensing partner, and we are looking to use their partnership as a model for other college and professional programs” said Faine.
Faine credits another Detroit area company as being the difference maker in getting the deal done. “Notre Dame accepts about 10% of licensing applicants and we were fortunate to have been put in a favorable position thanks to a strong assist from Patrick McInnis, the CEO of Fathead”, added Faine. Fathead is the industry leader of officially licensed sports and entertainment graphics as well as custom décor and more. Fathead is headquartered in downtown Detroit.
Farkas Eye Black was founded in the name of Andy "Anvil" Farkas by his grandchildren Katie (Farkas) Gates and Brian Farkas. Farkas changed the face of the American Athlete when he became the first player to wear Eye Black in the NFL. The standout fullback laid those groundbreaking lines under his eyes in 1942, and led the Washington Redskins to the World Championship. An All-American out of the University of Detroit (1937), Farkas played 7 seasons with Washington and capped his career with the Detroit Lions in 1945. In 2002, the Redskins named Farkas as one of the 70 Greatest Redskins of all time.
Farkas Eye Black encourages everyone to “Play with Passion” and they are committed to providing athletes the best eye black on the market.
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The Farkas Eye Black formula was created under the direction of Yale Ophthalmologist Dr. Brian DeBroff.