Billy Bitter Signs with Maverik Lacrosse

NEW YORK – June 15, 2011 – Maverik Lacrosse today announced that former University of North Carolina standout Billy Bitter, a three-time All-American selection, and 2010 ACC Player of the Year is the newest addition to its roster of elite lacrosse athletes. Bitter, who was selected third overall in the 2011 MLL draft by the Denver Outlaws, will assist in the design and development of Maverik's next generation of equipment and represent Maverik at clinics and tournaments across the country.

“Maverik is one of the fastest growing lacrosse companies in the world and we have several top lacrosse players in the game representing and developing our products" said John Gagliardi, president and founder of Maverik Lacrosse. “Billy is an outstanding addition to our company. We are thrilled to have him help grow both our brand and the game at the grassroots level."
A native of Manhasset, N.Y., Bitter has been on a fast track to lacrosse success since his playing days at Manhasset High School, where he earned All-America honors as a senior. Prior to joining UNC in 2008, Bitter spent a post-graduate year at the prestigious Deerfield Academy in Deerfield, Mass. before making his mark with the Tar Heals. Bitter started every game during his sophomore, junior and senior seasons at UNC and totaled 99 goals and 76 assists with 172 ground balls in 63 career games. Bitter was a first-team All-America selection his sophomore and junior season and was second-team All-America selection this season.

“I am honored to be joining such an innovative and fast growing company like Maverik,” Bitter said. “I've always admired Maverik's products and to have the opportunity to help them build their brand is a privilege."

ABOUT MAVERIK LACROSSE
Founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman, and Jay Jalbert, All-World Midfielder, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed by the world's top lacrosse players for lacrosse players. Team Maverik creates, tests and develops innovative products that perform and exceed the professional demands of its founders. Headquartered in New York, Maverik is a subsidiary of Bauer Performance Sports Ltd., a publically traded company on the Toronto Stock Exchange (BAU).

ABOUT BAUER PERFORMANCE SPORTS
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer and manufacturer of ice hockey, roller hockey, and lacrosse equipment as well as related apparel. The company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the Bauer Hockey, Mission Roller Hockey and Maverik Lacrosse brand names and are distributed by sales representatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growing market share in all product categories through continued innovation at every level.