3d Lacrosse Hires Bruce Frady as Dir of NorCal

DENVER, COLO. (September 3, 2014) – Former Associate Head Coach for Quinnipiac University, Bruce Frady, has joined 3d Lacrosse, the nation’s fastest-growing lacrosse training, events and club team operations Company, to become the Director of Northern California where he will support hundreds of athletes while growing the game at all age levels. While leading development efforts for 3d Lacrosse, Bruce Frady will also serve as Varsity Boys’ lacrosse coach at Bellarmine College Preparatory in San Jose.

Bruce Frady spent nine years at Quinnipiac, including a Northeast Conference semifinals appearance in 2013. Just two years earlier, Frady helmed the nation's fourth-best defense, helping the Bobcats reach the championship game in their inaugural season in the NEC. Frady’s coaching experience at Quinnipiac includes time serving as both offensive and defensive coordinator while also acting as a key member of the recruiting team for the NCAA Division I program. Frady joined the Quinnipiac staff after stints at Fairfield University and Eastern Connecticut State University.

“Bruce Frady brings the twin accomplishments of a successful coaching career combined with college recruiting expertise that will help our players make this critical transition,” said 3d Lacrosse CEO Jamie Munro. “Like our new National Director of Training and Methodology, Ryan Danehy, Bruce also has an interest in statistics and how they can influence positive player development. And like so many of our other executives, Bruce enjoys the relationships he builds with players and their families over many years.”

Frady played goaltender for three seasons at Eastern Connecticut State University before turning to the coaching ranks. He has also served at the director level for numerous youth lacrosse development camps throughout the country. Bruce is a graduate of Eastern Connecticut State University with a BA in Communications.

“As a long-time college recruiter, I believe the biggest growth area for the game is at the High School level as well as in the Western United States and I want to participate in the segments of the sport that are expanding the fastest because I know this is where I can make an immediate impact,” said Frady. “As a young player, I thrived under the extra attention I received from my coaches and I intend to pay this gift forward. Lacrosse gives kids the chance to be happy away from life’s other stresses. It’s fun to play while enjoying the support of a coach and a team. It’s the relationships formed that matter the most.”
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