US Lacrosse Signs Easton as Sponsor for US Lacrosse Northeast and West Championships

BALTIMORE, May 6, 2013 — US Lacrosse today announced Easton-Bell Sports, Inc., as a manufacturer sponsor of the 2013 US Lacrosse Northeast and West Championships, powered by Lacrosse Unlimited.

The sponsorship provides Easton, a designer and developer of sports equipment and accessories, on-site activation opportunities for its lacrosse line and space in the vendor village at the youth lacrosse tournaments administered by thesport’s national governing body in Amherst, Mass., June 21-23 and in San Jose, Calif., June 28-30.

“We’d like to thank Easton for sponsoring the US Lacrosse Northeast and West Championships,” said Rob Scherr, sponsorship manager at US Lacrosse. “US Lacrosse has hosted youth events for 16 years, allowing players to compete with class, honor the game and develop relationships with teammates and opponents alike. Welcoming Easton to our Northeast and West Championships will enhance the experience of our youth members and their families at those events.”

“We appreciate the opportunity to work with US Lacrosse to create memorable experiences for athletes, families and coaches at the Northeast and West Championships,” said Doug Appleton, general manager at Easton. “We’re one of the leading innovators of lacrosse equipment, and US Lacrosse has been very innovative in its initiatives to grow the game. This sponsorship was a natural alignment.”

Easton, founded in 1922 as a developer of archery equipment, has become a leading equipment manufacturer, producing gear for lacrosse, baseball and hockey, among other sports.

The US Lacrosse Northeast Championships return to the University of Massachusetts for the sixth time since 2001, while the US Lacrosse West Championships move toCalifornia for the first time following two years in Arizona. In the U15 division, the top four teams at each regional will earn automatic invitations to the fifth annual US Lacrosse U15 National Championship, powered by Lacrosse Unlimited, July 23-25 (girls) and July 26-28 (boys) at ESPN Wide World of Sports in Lake Buena Vista, Fla.

For more on the events, visit and and follow @uslaxchamps on Twitter. The event hashtag is #uslaxchamps.

About US Lacrosse
US Lacrosse, a 501(c)(3) nonprofit corporation, is the national governing body of men’s and women’s lacrosse and the home of the nation’s fastest-growing sport. US Lacrosse has more than 400,000 members in 64 regional chapters across the country. Through responsive and effective leadership, US Lacrosse provides programs and services to inspire participation while protecting the integrity of the sport. Bookmark, like and follow US Lacrosse at, and @uslacrosse, respectively.

About Easton
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, and lacrosse equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College WorldSeries®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Sweden. For further information, please visit<>.
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