New Addition to the First Aid Scene: Brightly Colored SAFESKIN Sport Wrap

New Addition to the First Aid Scene: Brightly Colored SAFESKIN Sport Wrap

PHILADELPHIA (October 26, 2011) – A new product may help take the sting out of sports-related injuries by making the healing process a lot more colorful.

SAFESKIN* Kids Sport Wrap from Kimberly-Clark Professional is the first colored sport wrap created specifically for children and teens. It comes in four bright colors – blue, red, green and yellow – and is ideal for securing bandages and splints and cushioning or supporting wounds.

With an estimated 38 million children and teens participating in youth sports activities each year, accidents are bound to happen. And when they do, kids have had to wear old-fashioned white or tan-colored wraps to cushion wounds or support strains, sprains or splints.

Not anymore.

“More than 3.5 million kids under age 14 receive medical treatment for sports-related injuries each year, with strains and sprains being among the most common complaints,” said Jamie Britton, marketing leader for the Kimberly-Clark Home Professional Business. “When this happens, we think kids should have superior support to get back in the game, as well as the opportunity for self-expression. They shouldn’t have to wear the same dull sports wraps as adults.”

In addition to these benefits, SAFESKIN* Kids Sport Wrap is:
· Self-adhesive and reusable – with no clips or pins needed to secure the wrap into place.
· Soft, cushiony and comfortable against the skin.
· Water-resistant.
· Latex-free.

SAFESKIN* Kids Sport Wrap is currently available at Walmart locations nationwide for a suggested retail price of $3.94. It will be available at other retail locations in early 2012. For more information, visit

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share positions in more than 80 countries.
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