Behind the Nike Zoom Hyperfuse x Video

Shane Kohatsu and Fred Dojan of Nike’s Innovative Kitchen break down the concept behind the brand’s latest Basketball-centric technology in its Hyperfuse silhouette. As interesting as any of Nike’s recent developments, the design follows an aesthetic revolved around Chinese basketball players and their need for shoes that are lightweight, can hold up outdoors, and have great traction/breathability.

Nike Zoom Hyperfuse from KENLU on Vimeo.